Gaining insight into online trends and digital marketing practices in china.
A. Basic Level
Words
In a sleek conference room, two colleagues prepare their PowerPoint. One says, “Let’s start with 数据 (data, shùjù) analysis slides.” The other nods, adjusting the 投影 (projection, tóuyǐng) settings. “Good idea. And let’s integrate the 最新 (latest, zuìxīn) 市场 (market, shìchǎng) 趋势 (trends, qūshì) for impact.”
The first colleague adds a 图表 (chart, túbiǎo) on the screen. “We should highlight our 创新 (innovation, chuàngxīn) in these slides.”
“Right, and let’s conclude with our 团队 (team, tuánduì) achievements,” the second suggests.
| 市场 | shìchǎng | market |
| 广告 | guǎnggào | advertisement |
| 营销 | yíngxiāo | marketing |
| 品牌 | pǐnpái | brand |
| 推广 | tuīguǎng | promotion |
| 客户 | kèhù | customer |
| 策略 | cèlüè | strategy |
| 社交媒体 | shèjiāo méitǐ | social media |
| 分析 | fēnxī | analysis |
| 目标 | mùbiāo | target |
| 内容 | nèiróng | content |
| 网站 | wǎngzhàn | website |
| 流量 | liúliàng | traffic |
| 搜索引擎 | sōusuǒ yǐnqíng | search engine |
| 关键词 | guānjiàncí | keyword |
| 用户 | yònghù | user |
| 互动 | hùdòng | interaction |
| 反馈 | fǎnkuì | feedback |
| 转化 | zhuǎnhuà | conversion |
| 数据 | shùjù | data |
| 效果 | xiàoguǒ | effect |
| 投资 | tóuzī | investment |
| 行为 | xíngwéi | behavior |
| 趋势 | qūshì | trend |
Sentences
| 市场 | 我们研究了市场需求。 | Wǒmen yánjiūle shìchǎng xūqiú. | We studied the market demand. |
| 广告 | 这个广告很吸引人。 | Zhège guǎnggào hěn xīyǐn rén. | The ad is appealing. |
| 营销 | 营销对增加销量很重要。 | Yíngxiāo duì zēngjiā xiāoliàng hěn zhòngyào. | Marketing is important for increasing sales. |
| 品牌 | 这个品牌很受欢迎。 | Zhège pǐnpái hěn shòu huānyíng. | This brand is popular. |
| 推广 | 我们通过网络推广产品。 | Wǒmen tōngguò wǎngluò tuīguǎng chǎnpǐn. | We promoted the product through the Internet. |
| 客户 | 满足客户需求是关键。 | Mǎnzú kèhù xūqiú shì guānjiàn. | Meeting customer needs is key. |
| 策略 | 好的策略带来成功。 | Hǎo de cèlüè dài lái chénggōng. | Good strategies bring success. |
| 社交媒体 | 社交媒体广告很流行。 | Shèjiāo méitǐ guǎnggào hěn liúxíng. | Social media advertising is popular. |
| 分析 | 市场分析很有帮助。 | Shìchǎng fēnxī hěn yǒu bāngzhù. | Market analysis is helpful. |
| 目标 | 我们设定了营销目标。 | Wǒmen shè dìngle yíngxiāo mùbiāo. | We set marketing goals. |
| 内容 | 网站内容要吸引人。 | Wǎngzhàn nèiróng yào xīyǐn rén. | Website content is engaging. |
| 网站 | 公司网站更新了产品信息。 | Gōngsī wǎngzhàn gēngxīnle chǎnpǐn xìnxī. | The company website was updated with product information. |
| 流量 | 我们的目标是增加网站流量。 | Wǒmen de mùbiāo shì zēngjiā wǎngzhàn liúliàng. | Our goal was to increase website traffic. |
| 搜索引擎 | 搜索引擎帮助找到所需信息。 | Sōusuǒ yǐnqíng bāngzhù zhǎodào suǒ xū xìnxī. | Search engines help to find needed information. |
| 关键词 | 关键词对搜索很重要。 | Guānjiàn cí duì sōusuǒ hěn zhòngyào. | Keywords are important for search. |
| 用户 | 了解用户是营销的基础。 | Liǎojiě yònghù shì yíngxiāo de jīchǔ. | Understanding the user is the basis of marketing. |
| 互动 | 社交媒体上的互动很频繁。 | Shèjiāo méitǐ shàng de hùdòng hěn pínfán. | There is a lot of interaction on social media. |
| 反馈 | 客户反馈对产品改进很重要。 | Kèhù fǎnkuì duì chǎnpǐn gǎijìn hěn zhòngyào. | Customer feedback is important for product improvement. |
| 转化 | 提高网站的用户转化率。 | Tígāo wǎngzhàn de yònghù zhuǎnhuà lǜ. | Improve user conversion rate of the website. |
| 数据 | 数据帮助我们做决策。 | Shùjù bāngzhù wǒmen zuò juécè. | Data helps us make decisions. |
| 效果 | 这次广告的效果很好。 | Zhè cì guǎnggào de xiàoguǒ hěn hǎo. | This advertisement is very effective. |
| 投资 | 我们投资了在线广告。 | Wǒmen tóuzīle zàixiàn guǎnggào. | We invested in online advertising. |
| 行为 | 分析用户行为很重要。 | Fēnxī yònghù xíngwéi hěn zhòngyào. | Analyzing user behavior is important. |
| 趋势 | 我们跟踪最新市场趋势。 | Wǒmen gēnzōng zuìxīn shìchǎng qūshì. | We track the latest market trends. |
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